How about this? Disclaimer - I haven’t finished going this route myself – I’m just starting on it… All the amounts mentioned are guestimates from the experience I’ve had getting 7 scripts pencilled. And helping to get an anthology together a while back… And I am paying more for the pages…
1. So for a 20 page monthly comic… Say you manage to get pencils/inks/colours and letters for $50 per page… That probably means not even semi-pro level art. But maybe you get lucky and find someone just starting out, wanting to make a name for themselves… So $50 for art & finishes… That means you as writer gets $0… And you might have to do colouring and lettering yourself. So that’s $1000 per month… Let that sink in – you’re paying that to get your comic done… And that doesn’t even include hosting, as this is online only for now… And don’t even think about printing costs (yet)…
2. But you don’t exactly have a spare $1000 lying around every month… So the comic must pay for itself… So to bring in $1000, you need to sell 1430 comics a month if you’re getting a 70/30% deal like in the Apple iStore. But… If you take the industry standard conversion rate of people buying vs people browsing, then that works out to 47,667 people actually looking at your comic… At 3% conversion rate, you get a buyer for every 33 people looking…So… The question is – do you know 50k people? Or have that many Facebook/twitter/G+ fans? And remember, most probably you’re going to start with just a handful of readers… But if your stuff is good enough, and it is updated often, then you’ll soon start getting more people looking at it…
3. Also note the $1000 does not include any promotion or marketing money… So by word of mouth, social network likes/pluses and plain old hustling, you’ll have to gain new readers… And then try to turn those readers into buyers…
4. But buying what product? You can’t really sell your comic page by page (as much as I want to!) – so you have to complete 1 standard issue (20/22/24 pages), format it as a downloadable PDF/CBZ file and/or put it up on the iDroid markets. And see if comiXology and/or Graphicly is willing to return your emails! But let’s say #1 brings in a $30…
5. So you’ve already spent $1000 to get $30 back. And you need to spend another $1000 for #2… So let’s say by #2 you’ve get $60 back for per issue, as well as another $30 for continued sales on #1. #3 gets you $120, but you also have to plonk down $1000 for it to done. And another $1000 for #4. So $4000 for 4 issues. And $240 back for #4, $120+$120 for #3, $60+$60+$60 for #2 and $30+$30+$30+$30 for #1. So $780 income from $4000 “invested”… ROI is not looking too good so far… But wait…
6. Here we start getting to the good news… By now you hopefully have a few hundred willing buyers, and a few thousand (here’s holding thumbs!) readers… And now you have a finished 4 issue comic, that you can Print on Demand (if the “D” of PoD is enough of course!) as either single issues, or as a trade paperback. I’d say singles 1st, and then trade, but that’s just me…
7. But now that you have a product AND some readers, start that Kickstarter/IndieGoGo campaign you’ve been itching to do… As now you’ve got a track record, and a finished product. Crowdfund either the printing of the single issues, or the trade/HC. Or both – depending on your fans? And demand?
8. Try to pre-sell the singles and trade in effect! And give good rewards – why would I pay $5 for a PDF of something I can get online for free? Don’t neglect the $1 level – I’ve given a lot of $1’s to campaigns, just because I don’t really want the physical comic, but would appreciate the updates on the project and at least one issue from the deal… And the chances are MUCH better your campaign will get funded if you have a completed project as proof you can deliver… And mention that any money left over after the campaign is funded, will go towards your next project…
9. Say the campaign is funded and then some… You print out the comics and trade, and have at least a few thousand Dollars left… Pay off the loan (if you took one to get the 1st one printed), and use the remainder (if any) to fund the next one… Ask if the old creative team is willing to go for it again, if you’ve enjoyed working with them… Or go with someone else… And try to pay decent money for decent work of course…
10. But stand up, take a bow – you’re not only a published writer, with an online and printed comic, but with a trade paperback and/or hardcover as well…
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