As much as I love looking at Chris Bachalo artwork, he is imho one of the worst storytellers in mainstream comics. I think he's more in love with the page design then anything else.
I still buy everything he puts out just because I like looking at his artowrk.
I'll throw my 2 cents in since I've been recently studying why people are popular both on the convention scene ,and sell allot of comics.
It comes down to drawing at an extremely clear level both in storytelling, and clean up skills.
The reason why the bigger artists are popular is not only can they draw beautiful women, and heroic/cool looking Men, but they can also present a very clear story to there readers.
On the convention scene the artists that draw beautiful females get all the foot traffic. You have to know your audience.
On the original art collecting scene, the good girl artists destroy everyone by miles..
This has been proven for decades in comics. Look at John Byrne, Jim Lee,Ed Mcg, Joe Mad, Neal Adams and the list goes on.
If you want to become popular in super hero comics draw beautiful people especially women, and present a story as clear as possible.
That's how they become famous in comics. Its not a fluke..