Reply With QuoteAfter staring at it for awhile, and because I KNOW its supposed to say "massive," I can see it. I like the feel you're going for, but readability still needs some work.
Working on my logo now! Seeking a little design advice...
Heres a mock up version
And here I was trying to make MASSIVE a bit more readable
Eventually I will go for a different font for GUTTERTOWN, but I just wanted to throw something together.
I was inspired by this AMAZING logo -
I dont know illustrator all that well, so I was trying to emulate it to start with, and then I just started CHOPPING the shit outta my original idea, and I kinda like the glitchy result....
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I start to think, and then I sink,
into the paper, like I was ink.
After staring at it for awhile, and because I KNOW its supposed to say "massive," I can see it. I like the feel you're going for, but readability still needs some work.
Less detail inside the letterforms will help the make it legible.
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I agree with the other crits, Jettison, it's hard to make out the word "massive". Its interesting to look at, but hard to read, which might be problematic in a Logo you want to be instantly recognizable!
I'll be interested in seeing how you work this one out! Keep after it.
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I start to think, and then I sink,
into the paper, like I was ink.
It would still take me a while to make out the word - had you not told me what it was.
If I saw this on a comic, and couldn't read the title [easily], I simply wouldn't pick it up, to be honest
I'm interested to see how the 'guttertown' word (however you do it) is going to mesh with this jagged style in the end.
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A logo that's not legible is pretty much worthless. If the word MASSIVE instantly clear and recognizable, I think you're wasting your time. Clarity first. Design second.
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Definitely agree with everyone on legibility. The latest one looks a lot better, but I think could still be cleaned up a bit. I really like what you're going for though. The logo itself makes me interested to see what this comic is about.
my $0.02...
I think you're taking the wrong lessons from the logo that inspired you. It's not really doing this "dip" that you're going for, but while the I, parts of the M, and a part of the A -are- extended downward, the top stays relatively level. It's attempting to stay symmetrical (Note how the Z and A are formed to look similar and inverted), and each letter is only segmented into two or three parts. AND, the designer took great pains to make each "PART" look identical, or close to it. And it does this great thing where you don't see it as a word at first, but then the human brain, in all its predictability, kicks in and tries to make sense of it, and the "word" appears. Its one of those rare cases where it ISN'T clear at first, but it doesn't take much time to figure out, especially if it just happens to be on a bottle of booze (Or is Zima an energy drink? I forget >_<) and the context is fairly clear.
By contrast, the logo you have has a bunch of parts jutting out of each letter, random changes in direction and thickness, a few weird random thin lines breaking up the bigger letters... I would deduce, then, that the main factor holding your logo back is the randomness.
If you REALLY want a logo as successful as the ZIMA one, try doing what the designer there did: Try to create 3 or so shapes that can be used in tandem to form each letter. Any letter that absolutely won't cooperate, just fudge it by using half of a "part" or giving it similar elements. Since the word is MASSIVE, I'd suggest working in all caps. The pieces should probably be thick and blocky. You probably want to used angled parts. Some things you'll have to figure out are: How to handle the A and V. They should probably look identical (except for a cross-bar through the A), but you you want them angled one way? Do you want one angled one way, and have the other "mirror" it? Do you want them straight up-and-down with a point on the end? You might also get some mileage out of making the M and E identical, except just turned 90 degrees. Just some ideas =)
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Originally Posted by Jettison
Pull the M away from the A more and pull the E away from the V more. I think that will make it easier to read.....atleast at this size. You should really see how it looks shrunk down on a business card also. Also, "guttertown" bothers the eye overlapping "massive". The two fonts/ colors do NOT complement each other AT ALL.
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